The fourth and final capacity-building residency within the Re-Imagine Green Art Practices on the Margin project was held in Belgrade, bringing together performing arts organizations and professionals from Serbia, Bulgaria, Hungary, and North Macedonia. This closing residency was dedicated to Sustainable Distribution and Promotion, addressing one of the most challenging aspects of green transformation in the performing arts: how to ensure visibility, audience outreach, and circulation of artistic work while minimizing environmental impact.
Building on insights from previous residencies- focused on climate literacy, sustainable pre-production, and eco-conscious creative development- the Belgrade residency explored distribution, touring models, and communication strategies aligned with ecological responsibility and social justice. Particular attention was given to the realities of independent cultural organizations operating on the margins of Europe’s cultural landscape, where limited resources, unstable funding, and infrastructural constraints require flexible and inventive approaches to mobility and promotion.
Through a combination of lectures, workshops, peer exchange, and mentoring sessions, participants examined low-impact touring strategies, digital and hybrid dissemination formats, audience engagement beyond growth-driven metrics, and the role of storytelling in communicating sustainability values without falling into greenwashing. The residency emphasized the need to rethink “success” in distribution, not through scale and intensity, but through care, longevity, and meaningful local connections.
The final segment of the residency was the Pitch Session, during which participants presented the finalized versions of their projects and sustainable production and distribution plans. Based on the decision of the international expert jury, the project Superhero Tutorial was awarded Re-Imagine consortium co-production support, officially concluding the project’s residency cycle.
The Belgrade residency marked the culmination of a year-long process involving four international residencies and the participation of 12 organizations and 24 professionals from the region. Together, these activities formed the backbone of the project’s educational outputs, strengthening the capacity of the independent performing arts sector to respond to the climate crisis through sustainable practices, collaboration, and shared knowledge.
Re-IMAGINE Green Art Practices on the Margin is co-funded by the Creative Europe programme of the European Union and implemented by the Green Art Incubator (Serbia), Arte Urbana Collectif (Bulgaria), Pro Progressione (Hungary), and Lokomotiva (North Macedonia).
